Natural language processing using content

Although title tags and meta descriptions have been known on-page SEO factors for years, they're often neglected in favor of more visible page SEO elements like the body content. What does that mean for your intended publisher's readers? In most instances, you probably put the link there in the first …

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Can link building really make a difference?

Paid links can be highly targeted and produce excellent-quality traffic to your site- often outperforming search engine traffic. This sounds condescendingly obvious, but Google really dislikes what it calls 'thin content'. Essentially, these are pages that offer little in way of value to your audience - and will usually come in …

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What are your objectives?

When you link to a webpage, you're proclaiming that you trust that content as a resource - so your brand is on the line. Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. Ensure that the title and URL are As I walked into the room …

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Top trends in dynamic pages to watch

A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A site's DA can grow over time, like a lifelong reputation …

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Reasons that marketers love Google algorithms

The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. An increase in the number of external sites linking to a …

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Front-load it with the keyword you are trying to rank for

Part of that battle includes adding keywords that Google is most likely to highlight when displaying your results for that search query. They even now have separate search results for phone users. What if I was to tell you Google has a powerful collection of tools that tell you exactly …

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Never underestimate the influence of bread crumbs

The conative component consists of the individual's intentions, actions, or behavior. Google Analytics is an amazing tool. There is an old adage used by webmasters which sum up most successful websites, "content is king". It's important to keep this in the forefront of your mind before adding or removing the …

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The professional approach to CTR

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it's not about the quality of the content but the value that content adds to the users. Failure is always OK, but ignoring the results and reasons for it are not …

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Why have nofollow links been so popular?

When a site achieves that down to the finest detail, it's impressive. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Advertisers often use visual imagery in international marketing. I'm not …

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