Meaty meta descriptions may affect your SEO tactics

Websites have had browser sniffing and redirecting capabilities for the better part of a decade. Similar to page titles, it's unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. SEO changes quickly …

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Why most people will never be great at sitemaps

Links from high PR sites are still awarded value by the search engines. The best way to hedge your bets and guarantee a long-term return on your investment is to stay consistent in your strategy, and repeat it. Other words, like similarly, nevertheless and however can also work to give …

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Reasons that people rely on Google algorithms

You will find that you rank higher if each design element of your site also gets the SEO treatment. You cannot get away with keyword "stuffing" anymore but that's not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages …

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Who else wants to know the mystery behind social media ?

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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Will the methods of SEO change over time?

As we mentioned earlier, everything else is about strategy, techniques, tactics and finesse - the Search Engines look at over 200 "signals" when evaluating web pages, and every year they add over 400 refinements to their formulas and data analysis methodologies...that's also a key part of how SEO works. When …

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Natural language processing using content

Although title tags and meta descriptions have been known on-page SEO factors for years, they're often neglected in favor of more visible page SEO elements like the body content. What does that mean for your intended publisher's readers? In most instances, you probably put the link there in the first …

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Can link building really make a difference?

Paid links can be highly targeted and produce excellent-quality traffic to your site- often outperforming search engine traffic. This sounds condescendingly obvious, but Google really dislikes what it calls 'thin content'. Essentially, these are pages that offer little in way of value to your audience - and will usually come in …

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What are your objectives?

When you link to a webpage, you're proclaiming that you trust that content as a resource - so your brand is on the line. Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. Ensure that the title and URL are As I walked into the room …

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Top trends in dynamic pages to watch

A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A site's DA can grow over time, like a lifelong reputation …

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Reasons that marketers love Google algorithms

The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. An increase in the number of external sites linking to a …

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Front-load it with the keyword you are trying to rank for

Part of that battle includes adding keywords that Google is most likely to highlight when displaying your results for that search query. They even now have separate search results for phone users. What if I was to tell you Google has a powerful collection of tools that tell you exactly …

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Never underestimate the influence of bread crumbs

The conative component consists of the individual's intentions, actions, or behavior. Google Analytics is an amazing tool. There is an old adage used by webmasters which sum up most successful websites, "content is king". It's important to keep this in the forefront of your mind before adding or removing the …

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The professional approach to CTR

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it's not about the quality of the content but the value that content adds to the users. Failure is always OK, but ignoring the results and reasons for it are not …

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Why have nofollow links been so popular?

When a site achieves that down to the finest detail, it's impressive. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Advertisers often use visual imagery in international marketing. I'm not …

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