It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and …

Paid links can be highly targeted and produce excellent-quality traffic to your site- often outperforming search engine traffic. This sounds condescendingly obvious, but Google really dislikes what it calls 'thin content'. Essentially, these are pages that offer little in way of value to your audience - and will usually come in …

The key is to go back and re-optimize that older content. There's a clear correlation between fast load times and high search engine visibility, and it's important to ensure your website's SEO is as strong as possible in order to stay at the top of the SERPs. While this textbook …

Social media can boost organic search r With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Whether we like it or not, SEO isn't simply "plug n' play", and it won't automatically look after itself. You'd be surprised, however, at the ROI …

Part of that battle includes adding keywords that Google is most likely to highlight when displaying your results for that search query. They even now have separate search results for phone users. What if I was to tell you Google has a powerful collection of tools that tell you exactly …

This is an extremely common issue with eCommerce websites. Even though images aren't considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about …

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