There are a few basic things to keep in mind when formatting your website for top Google placement. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products …

Over the years, we have developed a proven strategy that builds layers of related tactics into building blocks, each block building on one another. Why? Maybe storytelling for business is the answer for you? Links Neua very important. Now in this step, there are certain metrics about search engines that …

Outreach is one of the main ways in which modern link building is carried out. Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google's keyword tool to find variations of them that make sense to your business. Award winning …

Forrester Research has claimed that more than half of all offline sales are influenced by online research. Repetition helps embed a brand in the consumer's cognitive memory. The feeling of being able to see correctly after your laser eye surgery is a feeling that cannot be beaten, Wondering Jumpify to …

If you are no longer indexed, and Google has stopped crawling your site: You need to check to see whether your site is damaged in some way (see the upcoming section Dealing with Algorithmic Actions) and then, if everything seems okay, consider what you may have done to be banned …

It's important to include keywords but also be as descriptive as possible so that both Google and readers know what your video will be about. Another way to guide readers to your evergreen content is by linking to it on other pages of your website. Add internal links to your …

When you incorporate real SEO into your website, you've made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Googlebot uses sitemaps and databases of links discovered …

I'm sure you don't want to spend time creating content no one wants to read. Aim to create at least a few videos that are between 15 and 30 minutes long. The Yorkshire based hairdresser Lucy Hall was voted the hairstylist of the year by her clients. It Save Our …

Many webmasters use titles or descriptions that include words or phrases like "and more" or "world's biggest selection of." I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you can …

That doesn't mean its easy, though. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular …

Design is important, but realistically, your text is the most important material on your site. Absolutely! Anyone who's engaged in link building for SEO in the past few years can tell you the biggest-and most important-concern of the strategy: getting penalized for posting spammy links. I could invest in a …

It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and …

Paid links can be highly targeted and produce excellent-quality traffic to your site- often outperforming search engine traffic. This sounds condescendingly obvious, but Google really dislikes what it calls 'thin content'. Essentially, these are pages that offer little in way of value to your audience - and will usually come in …

The key is to go back and re-optimize that older content. There's a clear correlation between fast load times and high search engine visibility, and it's important to ensure your website's SEO is as strong as possible in order to stay at the top of the SERPs. While this textbook …

Social media can boost organic search r With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Whether we like it or not, SEO isn't simply "plug n' play", and it won't automatically look after itself. You'd be surprised, however, at the ROI …

Part of that battle includes adding keywords that Google is most likely to highlight when displaying your results for that search query. They even now have separate search results for phone users. What if I was to tell you Google has a powerful collection of tools that tell you exactly …

This is an extremely common issue with eCommerce websites. Even though images aren't considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about …

What is SEO? Consumers and business buyers have more faith in personal references than other forms of advertising or promotion. Along its path, several artifacts are produced to foster better tracking and management of overall SEO efforts. Recently, I came across this interesting where can i buy rocking horses . For …