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Part of that battle includes adding keywords that Google is most likely to highlight when displaying your results for that search query. They even now have separate search results for phone users. What if I was to tell you Google has a powerful collection of tools that tell you exactly …

This is an extremely common issue with eCommerce websites. Even though images aren't considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about …

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