Although title tags and meta descriptions have been known on-page SEO factors for years, they're often neglected in favor of more visible page SEO elements like the body content. What does that mean for your intended publisher's readers? In most instances, you probably put the link there in the first …

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Many forces impact marketing communications. China has Renren, Weibo, WeChat, and …

When you link to a webpage, you're proclaiming that you trust that content as a resource - so your brand is on the line. Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. Ensure that the title and URL are As I walked into the room …

A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A site's DA can grow over time, like a lifelong reputation …

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

We want lots of unique visitors viewing our content and increasing the amount of views the piece of content gets. The search engine views your site as more trustworthy. It also does not give you any insight into consumers' impressions or motivations. Would an inexpensive rocking horse restorers do the …

Mobile-first. It's coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to …