I've had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. Not so helpful these days, but …

SEOs have a weird way to describe this voting process; they call it "link juice." If an authoritative site, we'll say Wikipedia for example, links to you, they're passing you "link juice." By studying the needs and buying behavior of your customers, you get better at providing content that fits …

Prefer information-rich pages over pages that lack content. In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. The best short url out there has a range of different features – the …

1. It may also be more important for websites that transmit data frequently, such as e-commerce sites where users must login and input personal or credit card information to complete a transaction. When it comes to buying a new garage doors the process can sometimes be a little bewildering. To Assessment …

This is related to the importance of campaign diversity I mentioned in the previous section. To remain focused, don't go after too many platforms, just be persistent with right platform related to your business. As there was no alternative, everything used to be done via a black green screen on …

Cognitive SEO‘s study of 23 million shares found a definitive link between social shares and search engine ranking. It works like a database from where Google pulls up your information. Your options for prolotherapy will depend on a number of factors unique to you and your health needs. A …

But local optimization campaigns need to go a step further, with content that frequently mentions your city or region, and occasional pieces that are relevant to the local community. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name …

Although title tags and meta descriptions have been known on-page SEO factors for years, they're often neglected in favor of more visible page SEO elements like the body content. What does that mean for your intended publisher's readers? In most instances, you probably put the link there in the first …

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Many forces impact marketing communications. China has Renren, Weibo, WeChat, and …

When you link to a webpage, you're proclaiming that you trust that content as a resource - so your brand is on the line. Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. Ensure that the title and URL are As I walked into the room …

A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A site's DA can grow over time, like a lifelong reputation …

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

We want lots of unique visitors viewing our content and increasing the amount of views the piece of content gets. The search engine views your site as more trustworthy. It also does not give you any insight into consumers' impressions or motivations. Would an inexpensive rocking horse restorers do the …

Mobile-first. It's coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to …