Design is important, but realistically, your text is the most important material on your site. Absolutely! Anyone who's engaged in link building for SEO in the past few years can tell you the biggest-and most important-concern of the strategy: getting penalized for posting spammy links. I could invest in a …

Websites have had browser sniffing and redirecting capabilities for the better part of a decade. Similar to page titles, it's unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. SEO changes quickly …

Links from high PR sites are still awarded value by the search engines. The best way to hedge your bets and guarantee a long-term return on your investment is to stay consistent in your strategy, and repeat it. Other words, like similarly, nevertheless and however can also work to give …

You will find that you rank higher if each design element of your site also gets the SEO treatment. You cannot get away with keyword "stuffing" anymore but that's not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages …

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

As we mentioned earlier, everything else is about strategy, techniques, tactics and finesse - the Search Engines look at over 200 "signals" when evaluating web pages, and every year they add over 400 refinements to their formulas and data analysis methodologies...that's also a key part of how SEO works. When …

A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines "natural" or un-paid ("organic") search results …

It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and …

Although title tags and meta descriptions have been known on-page SEO factors for years, they're often neglected in favor of more visible page SEO elements like the body content. What does that mean for your intended publisher's readers? In most instances, you probably put the link there in the first …

Paid links can be highly targeted and produce excellent-quality traffic to your site- often outperforming search engine traffic. This sounds condescendingly obvious, but Google really dislikes what it calls 'thin content'. Essentially, these are pages that offer little in way of value to your audience - and will usually come in …

The key is to go back and re-optimize that older content. There's a clear correlation between fast load times and high search engine visibility, and it's important to ensure your website's SEO is as strong as possible in order to stay at the top of the SERPs. While this textbook …

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Many forces impact marketing communications. China has Renren, Weibo, WeChat, and …

When you link to a webpage, you're proclaiming that you trust that content as a resource - so your brand is on the line. Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. Ensure that the title and URL are As I walked into the room …

A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A site's DA can grow over time, like a lifelong reputation …

The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. An increase in the number of external sites linking to a …

Social media can boost organic search r With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Whether we like it or not, SEO isn't simply "plug n' play", and it won't automatically look after itself. You'd be surprised, however, at the ROI …

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) If you know how, at least. Google's Penguin 4.0 is now …

Part of that battle includes adding keywords that Google is most likely to highlight when displaying your results for that search query. They even now have separate search results for phone users. What if I was to tell you Google has a powerful collection of tools that tell you exactly …

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

We want lots of unique visitors viewing our content and increasing the amount of views the piece of content gets. The search engine views your site as more trustworthy. It also does not give you any insight into consumers' impressions or motivations. Would an inexpensive rocking horse restorers do the …

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third …

This is an extremely common issue with eCommerce websites. Even though images aren't considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about …

What is SEO? Consumers and business buyers have more faith in personal references than other forms of advertising or promotion. Along its path, several artifacts are produced to foster better tracking and management of overall SEO efforts. Recently, I came across this interesting where can i buy rocking horses . For …

The conative component consists of the individual's intentions, actions, or behavior. Google Analytics is an amazing tool. There is an old adage used by webmasters which sum up most successful websites, "content is king". It's important to keep this in the forefront of your mind before adding or removing the …

From a marketing standpoint, you can refine a website to target a niche audience. In many ways, Google was similar to most of the other major search engines, but its interface did not look like much, consisting of a simple form and search button. A search term can be generic …

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it's not about the quality of the content but the value that content adds to the users. Failure is always OK, but ignoring the results and reasons for it are not …

Mobile-first. It's coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to …

When a site achieves that down to the finest detail, it's impressive. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Advertisers often use visual imagery in international marketing. I'm not …