The conative component consists of the individual's intentions, actions, or behavior. Google Analytics is an amazing tool. There is an old adage used by webmasters which sum up most successful websites, "content is king". It's important to keep this in the forefront of your mind before adding or removing the …

From a marketing standpoint, you can refine a website to target a niche audience. In many ways, Google was similar to most of the other major search engines, but its interface did not look like much, consisting of a simple form and search button. A search term can be generic …

However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it's not about the quality of the content but the value that content adds to the users. Failure is always OK, but ignoring the results and reasons for it are not …

Mobile-first. It's coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to …

When a site achieves that down to the finest detail, it's impressive. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Advertisers often use visual imagery in international marketing. I'm not …