SEOs have a weird way to describe this voting process; they call it "link juice." If an authoritative site, we'll say Wikipedia for example, links to you, they're passing you "link juice." By studying the needs and buying behavior of your customers, you get better at providing content that fits …

Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. The best results are achieved when users see the links coming and are mentally prepared to click on them. Try adding your company to a Free UK Business Directory - it will help with …

Design is important, but realistically, your text is the most important material on your site. Absolutely! Anyone who's engaged in link building for SEO in the past few years can tell you the biggest-and most important-concern of the strategy: getting penalized for posting spammy links. I could invest in a …

Links from high PR sites are still awarded value by the search engines. The best way to hedge your bets and guarantee a long-term return on your investment is to stay consistent in your strategy, and repeat it. Other words, like similarly, nevertheless and however can also work to give …

Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) If you know how, at least. Google's Penguin 4.0 is now …

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …